Entrepreneurial Live Webinars
ENTREPRENEURIAL AND LEADERSHIP SERIES:
OCT 14, 2020 | 5:00 PM PST
In this second module of the "Simple Steps for Starting Your Business" online program, you will learn how to evaluate your business concept. You'll do this by reviewing a feasibility plan draft of a sample business. You'll also learn how to research industry profile data, customer data, financial projections, and other information to help you create your own business feasibility plan.
Receive step-by-step guidance on identifying your target markets, describing your products and services, and researching your competition to determine your concept's feasibility.
ENTREPRENEURIAL AND LEADERSHIP SERIES: MARKETING PLAN
OCT 21, 2020 | 5:00 PM PST
In this introduction to marketing communications, learn how to maximize your customer reach. Outline and execute a marketing strategy. Test your marketing message. Choose the right sales channels. We discuss different marketing and pricing strategies, positioning, and the difference between features and benefits.