About the Region


Located strategically in the center of Southern California’s most populous metropolitan areas, the Economic Development Coalition’s - Valley of Innovation stretches from the San Diego County border to the South, the Ortega Mountains and Orange County to the West, Lake Elsinore and Menifee to the North, and French Valley and the Southern California Wine Country to the East.


The Economic Development Coalition's - Valley of Innovation is the Center of Southern California. Made up of six vibrant entities; Lake Elsinore, Menifee, Murrieta, Temecula, Wildomar and the unincorporated areas of Southwest Riverside County.  The Valley of Innovation is the place to be in Southern California.  The 544 square mile region features 500+ thousand residents within its borders and over 21 million people within a hundred-mile radius.  The quality of life in this region surpasses any area that has a comparable affordable cost of entry for business, investment and residents.


Explore the Region, see the opportunity, feel the safety and security, and then join us in experiencing what living and working here is all about.