Our region brings in a vast amount of visitors annually. Temecula Valley A.V.A (American Viticulture Area), otherwise known as our popular wine valley, garners the majority of our visitors.  Old Town Temecula, Wine & Balloon Festival, De Portola Wine Trail, and Pechanga Resort & Casino are all locations that make visitors come back again. The Temecula Valley Travel & Tourism Industry is expected to continiously grow. 

The volume of Temecula Valley visitors grew:
Person grew 12.8% change from the 5,275,260 (2018) compared to 4,677,246 (2017)
Party grew 15% change from the 2,290,080 (2018) compared to 1,992,138 (2017)

Visitor Spending by Type of Commodity Purchased ($Million)

Total Visitor Spending in 2018: 1,064

Visitor Spending by Type of Traveler Accomodation ($Million)

Total Visitor Spending in 2018: 1,064

Industry Earnings Generated by Visitor Spending ($Million)

Total Earnings in 2018: 291

Industry Employment Generated by Visitor Spending ($Million)

Total Earnings in 2018: 291

Tax Revenue Generated by Visitor Spending ($Million)

Totaln Local & State Tax Revenuein 2018: 44.9

Old Town Temecula

Locals and vistors come down to Old Town Temecula to sight see and shop in boutiques, purchase art, and buy artisan goods. 

Shops like the Temecula Olive Oil Company, a local family owned shop, offer tastings of their virgin olive oil made from pure quality. 

Pechanga Resort Casino

Pechanga first opened its door in 2002. It is the largest resort and casino on the west coast. Pechanga offers restaurants, entertainment, a resort, and 200,000 square feet of gaming space.  

Pechange has earned recognition as a AAA Four Diamond Award-winning property. 

Temecula Valley Balloon and Wine Festival

A highlight of the region is the annual Balloon and Wine Festival which includes wine tasting, a chance to experience a ride on a hot air balloon and live entertainment. An estimate of 38,000 attend the festival.